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Distracted driving is any activity that diverts attention away from the primary task of driving.

Highway Fatalities: 37,461 lives were lost on U.S. roads in 2016, an increase of 5.6% from 2015 (data not yet available for 2017) NHTSA

Distracted Driving:

10% of fatal crashes and 15% of injury crashes in 2015 were distraction-affected. NHTSA.
Distracted driving crashes are under-reported and the NSC estimates that cell phone use alone accounted for 27% of 2015 car crashes. NSC
In 2015, there were 3,477 people killed and an estimated additional 391,000 injured in crashes involving distracted drivers. NHTSA
The fatal crash rate for teens is 3 times greater than for drivers age 20 and over (IIHS)
Driver distraction is responsible for more than 58% of teen crashes. AAA Foundation for Traffic Safety

Three types of distractions:
Traffic safety experts classify distractions into three main types: Manual, Visual and Cognitive.

Manual distractions are those where you move your hands from the wheel.
Visual distractions are those where you focus your eyes away from the road.
A cognitive distraction is when you’re mind wanders away from the task of driving.
Texting involves all three types of distraction.

Cell Phone Use:

People are as impaired when they drive and talk on a cell phone as they are when they drive intoxicated at the legal blood-alcohol limit of 0.08%. University of Utah
Cell phone users are 5.36 times more likely to get into an accident than undistracted drivers. University of Utah
Text messaging increases the risk of crash or near-crash by 23 times. Virginia Technical Transportation Institute, USDOT
Sending or reading a text message takes your eyes off the road for about 5 seconds, long enough to cover a football field while driving at 55 mph NHTSA

Drivers are not taking this seriously enough:
Over 84% of drivers recognize the danger from cell phone distractions and find it “unacceptable” that drivers text or send email while driving. Nevertheless, 36% of these same people admit to having read or sent a text message or e-mail while driving in the previous month.

 

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